Recovering from Business Crises - 2.0 hours/PDUs (Category B)

Recovering from Business Crises


Overview/Description
The crisis is contained and being effectively managed. Now it's time to move on. The first steps deal with communicating--to your employees and to the outside world. How and what you communicate can have significant repercussions. Miscommunication, or misleading communication, can actually lead to another kind of crisis. With the right intentions and actions, your communications can help to establish trust and convey the message that your organization does have the crisis handled. Once communication is handled, it's time for recovery and moving on. The last step is to learn from the crisis and prepare for the future using the knowledge and experience that your organization has now gained.

Target Audience
Executives, managers, supervisors, public relations and communications experts, and other business professionals who want to initiate or support crisis management initiatives within their organizations

Expected Duration
2.0 hours

Lesson Objectives:

Communicating about a Crisis

  • recognize the benefits of effectively communicating about a business crisis.
  • match the elements of a crisis communication plan with corresponding examples.
  • identify examples of the guidelines for communicating with employees about a crisis.
  • apply the guidelines for communicating with employees about a crisis in a given scenario.
  • identify examples of the guidelines for communicating with the media about a crisis.
  • apply the guidelines for communicating with the media about a crisis in a given scenario.

Recovering from a Crisis and Moving Ahead

  • recognize the value of recovering from a business crisis.
  • identify examples of the elements of a crisis recovery plan.
  • sequence examples of the steps for planning for a future crisis.
  • apply the steps for planning for a future crisis in a given scenario.

Course Number: MGMT0173