Working Effectively with Customers
Working Effectively with Customers
Overview/Description
It's time to disregard that old deferential model of short-term customer relations you're using. Why not replace it with a selection of long-term relational skills that work for you in the marketplace? Take control by picking the best customers and developing equal, trusting partnerships with them. When you limit your investment in your customer relationships, you also limit your growth potential. Developing strong, respectful relationships with your customers is a win-win situation. This course introduces the ingredients for creating and maintaining more effective and productive relationships with your customers and explains why these elements can generate better outcomes than earlier customer paradigms. The most effective relationships are mutually supportive and mutually beneficial. And they last beyond next quarter's returns. Investing in the relationship and creating value for your customers rewards your business as well.
Target
Audience
Anyone in an organization responsible for marketing strategies or customer relationships.
Expected
Duration
2.5 hours
Lesson
Objectives:
Defining Your Vendor Role
recognize the importance of clearly defining the vendor role.
select questions that need to be answered when initiating a relationship with a new customer.
identify three types of vendor solutions for customers.
identify supplemental training services that create value for customers.
apply supplemental training services in ways that add value for the customer.