Preparing a Business Case
Overview/DescriptionTarget AudienceExpected DurationLesson ObjectivesCourse Number
Overview/DescriptionWhy put time and effort into preparing, writing, and presenting a business case for new projects? Why not just talk to the manager and get his approval for the project? The answers to these questions lie in the fact that organizational budgets for new projects are typically very tight and, as such, your project will be competing against other projects for funding. Without a written business case, your chances of persuading decision makers within your organization to implement your new project idea, instead of a competing project, stand little chance. This course prepares learners interested in the development of effective business cases. You will learn what a business case is and when one is used, what research you need to do before you start to write a business case, and what information should be included in your business case. Finally, you will learn how to plan and position your business case to maximize its effectiveness.
Target AudienceManagers and experienced business professionals
Expected Duration (hours)2.5
Lesson ObjectivesPreparing a Business Case
identify the benefits of writing a good business caseidentify the purposes of developing a business caseidentify the features of a business case and its development that are influenced by corporate culturerecognize why it is important to research your business casedetermine the scope of a business case in a given scenarioidentify the benefits of defining the scope of the business casedistinguish between the potential benefit types of a proposed project in a given scenarioeffectively manage stakeholders in a given scenarioidentify the benefits of correctly identifying the decision makersidentify the methods you should use to convince decision makersidentify the advantages of dividing a business case into clearly identifiable sectionsrecognize examples of appropriate project titlesrecognize the information that should be included in the executive summaryidentify examples of mission statements that contain all the recommended elementsidentify appropriate objectives to be included in the business case for a given scenarioidentify the information that should be included in the main body of the formal proposalCourse Number:comm_01_a01_bs_enus