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Writing a Business Case - 2.5 hours/PDUs (Category 3)
Writing a Business CaseWriting a Business CaseOverview/DescriptionTarget AudienceExpected DurationLesson ObjectivesCourse Number
Overview/DescriptionWhich would you rather do: prepare a business case for your latest project or go to the dentist? Given the choice, many of us would tend to choose the latter. Whether you want to invest in product development or reinvent your business processes with new marketing channels, it is now more important than ever to have a business case that is carefully planned, written, and presented, especially when you consider that corporate investments are being subjected to increased scrutiny. Writing a good business case will help you justify resource allocation to key decision makers and secure funding for your project. Otherwise, you may be eaten alive by the competition! In this course, you will learn how to plan, write, and present a business case to persuade key decision makers in your organization that your proposal is a winning initiative. This course will show you the principles for preparing an effective business case, and it will guide you through the writing process, from defining your business need and gathering relevant information, right through to assessing the financial impact of your solution. The course will conclude with practical advice on how to concisely present your business case to connect with your audience and key decision makers. Target AudienceManagers and experienced business professionals Expected Duration (hours)2.5 Lesson ObjectivesWriting a Business Case identify the benefits of writing a good business caserecognize the functions of a business caserecognize the elements of a business caserecognize the marketing components that should be included in a business caseidentify the processes that will help to make a business case effectiverecognize the importance of researching your project and aligning it with business processesapply the methods used to research background information for a given business caserecognize what needs to be researched before writing a business casedetermine whether a proposed project aligns with corporate strategy in a given scenarioidentify the steps used to determine the best angle for a business caseaddress the concerns of decision makers for a business case, in a given scenariorecognize the importance of good writing and designrecognize who should be involved in writing a business caseanalyze a business case using document-design principlesCourse Number:comm_01_a02_bs_enus
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