Presenting Your Case
Overview/DescriptionTarget AudienceExpected DurationLesson ObjectivesCourse Number
Overview/DescriptionHave you ever attended a presentation that failed because the presenter was ill prepared or ineffective in his approach? A successful presenter must possess the proper skills to plan and deliver an effective business case presentation and employ strategies to establish and maintain the audience's attention. This course examines the careful planning and delivery of a business case presentation. It focuses on the use of visual aids and handouts in a presentation, the structure and development of a presentation in light of audience needs, and the elements involved in successfully delivering the presentation to that audience.
Target AudienceManagers and experienced business professionals
Expected Duration (hours)2.5
Lesson ObjectivesPresenting Your Case
recognize the benefits of a well-prepared business case presentationanalyze an audience prior to giving a presentation in a given scenarioidentify questions to ask about your audience prior to the presentation identify specific elements of a well-planned presentation apply a structured approach to the preparation of a business case in a given scenariomatch methods of generating ideas with their corresponding descriptions match specific presentation aids with their appropriate use recognize the benefits of knowing how to deliver an effective business case presentation identify methods of reducing stress before giving a presentation identify ways to practice and rehearse before delivering a presentationapply methods of optimizing the environment prior to giving a presentationmaintain a rapport with the audience in a given presentation scenarioidentify ways a presenter can establish and maintain good audience rapport in a given scenarioidentify methods of managing questions and answers after a business case presentation effectively close a presentation in a given scenario Course Number:comm_01_a03_bs_enus